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Data insights to control market trends

Data insights to control market trends

Use Topkee data analysis to gain insights into user psychology, predict market trends, optimize websites and advertising, enhance brand influence, and boost sales growth.
Connect with data analysis expert

Why perform data analysis?

Improve SEO performance
Optimize website structure and content to improve search engine rankings
Gain insights into your audience
Analyze customized strategies to improve the relevance and appeal of ads and content
Optimize conversion rate
Evaluate the effectiveness of marketing activities and adjust marketing strategies based on data
Quantify advertising effectiveness
Evaluate KPIs and continuously improve advertising efficiency through advertising data analysis
Strategic social media marketing
Analyze user interactions across different platforms and adjust social media strategies to maximize engagement and impact

What data analysis services does Topkee provide?

Comprehensive website SEO audit and optimization checklist
Comprehensive website SEO audit and optimization checklist

Provides a comprehensive website SEO audit tool, allowing enterprises to understand whether the technical structure, content quality and link strategy of their website meet the search engine optimization requirements. Through SEO audits, companies can get specific improvement suggestions to improve their ranking in search results.The purpose of SEO audit is not only to improve the visibility of the website in search engines, but also to enhance the consumer experience, further encourage higher conversion rates, and consolidate the company's online market position.

Technical SEO Review
Check the structure of the website, including URL structure, website navigation, XML site map, Robots.txt file, etc.
Content moderation
Check the content quality of the website, whether there is duplicate content, the use of keywords, and whether meta tags (such as title tags, description tags, etc.) are optimized.
Link check
Analyze the website’s internal link structure, quantity and quality of external links.
User experience assessment
Check the page loading speed, the user-friendliness of the website design, and the optimization of the mobile version.
In-depth audience analysis and strategy customization

Collect and organize user data from sources such as page fans, consumers, and competitors’ target audiences, and use advanced data analysis tools to conduct multi-dimensional analysis of audience data, such as age, gender, region, interests, behavior and other characteristics, to establish A comprehensive user portrait. Use this profile to refine positioning, content, and engagement strategies that match your audience’s preferences. Design targeted ads based on analytics and determine appropriate delivery times and platforms to match your audience’s active periods and preferences.

Positioning optimization
Make recommendations on how to optimize audience targeting based on audience insights.
Content strategy
Recommend developing a content strategy more tailored to your audience’s interests.
Interactive strategy
Provide strategies on how to enhance engagement with your audience.
In-depth audience analysis and strategy customization
Website traffic analysis and target prediction
Website traffic analysis and target prediction

Provides website-wide coverage, which can track the behavioral data of each visitor on the website, and clearly understand where the visitors come from through UTM, which marketing activity has produced higher delivery effects, and collect and summarize these customer data and convert them back into Passed to the ad delivery backend. Help enterprises make data-driven decisions to continuously optimize their online marketing strategies to achieve business goals.

Website conversion points
Seamlessly integrates the tracking codes of multiple advertising platforms such as Google, Facebook, and Bing to clearly understand where visitors come from.
KPI target forecast
Provide clear and implementable target forecasts to understand the maximum results that can be achieved within your industry and budget.
Topkee Analytics
Understand the interaction between visitors and the website, and then take measures to improve the effectiveness of the promotion.
Advertising data analysis and target prediction

Establish clear KPI goals for each customer and regularly review KPI achievement status. According to the KPI situation of each period, implement a comprehensive delivery report and plan the strategy for the next stage to ensure that strategic adjustments are implemented and supervised. And conduct report analysis meetings with customers to effectively communicate market conditions, data interpretation, and quick-response adjustment measures.

Advertising situation
Learn which ad types and ad creatives are more effective.
KPI completion status
Understand the completion of goals and analyze data trends.
Optimization suggestions
Analyze the causes of problems and find implementable optimization and adjustment directions.
Advertising data analysis and target prediction
Social media analysis and target prediction
Social media analysis and target prediction

Quickly associate multiple social channels through YIS and synchronize data, see the data performance of multiple social media in one place, uniformly formulate effective KPI goals, analyze the data performance of each channel in multiple dimensions, explore data presentation problems, and analyze Causes and adjust strategies to find the most suitable channels and content forms to maximize the effectiveness of your social content.

Fan data analysis
Understand which audience groups prefer your social content, such as age, gender, country, region, etc.
Advertising performance
Understand which social channel achieves higher results, such as Facebook, ig, Xiaohongshu, etc.
Post interaction performance
Understand which of your posts are more likely to receive user interaction, and which time period your fans are more active.

Analysis tools

Topkee Analytics
Topkee provides information about how visitors interact with Weber websites, and then takes measures to improve user experience.
Google Analytics
Website traffic statistics analysis tool provided by Google to understand website visits, user behavior, sources and other information.
Topkee SEO
Used for keyword research, site audits and backlink checks to help improve your website’s search engine rankings and gain insights.

Common problem

What role does data analysis play in social media marketing?
How should I use data analysis to make good strategic decisions?
What does data analysis mean for advertising?

Data driven growth

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