Xiaohongshu Advert, Reaching the Right Audience

Digging deep into the value of Xiaohongshu advertising, professional customisation + diversified creativity, helping the brand's voice soar and sales multiply.

Talk to Xiaohongshu expert

Xiaohongshu Advert, Reaching the Right Audience

Why choose Topkee for Xiaohongshu advertising?

Specialization

SPECIALIZATION

With rich experience and professional knowledge in Xiaohongshu advertising operations, we can customize the best advertising strategy based on your brand characteristics and target groups.

Diversification

DIVERSIFICATION

We have a diverse operation team including video shooting, editing, note creation, design, and advertising placement to meet your various content creation needs.

Localization

LOCALIZATION

Establishing localization teams in multiple countries and regions can accurately capture the interests of local users and design advertising content that is closer to users' daily lives and emotional appeals.

What Xiaohongshu promotion services does Topkee provide?

Professional account certification

We will apply for Xiaohongshu Enterprise Account and official Blue V certification for you, customize the homepage menu bar, design eye-catching logos and homepage images, and refine your business cards to optimize search results and strengthen your corporate image and brand effect.

Certified enterprise number

Apply for Brand Blue V certification, customize a personalized homepage, and set up a keyword package containing brand words to gain more brand exposure and attention for your enterprise account.

Activate advertisers

Help you quickly pass Xiaohongshu advertising certification, place your ads conveniently and efficiently, and accelerate brand communication.

Open Xiaohongshu store

Have dedicated personnel quickly open an e-commerce store and easily convert traffic into sales.

Precise orientation

Provide refined advertising targeting and achieve precise marketing through Xiaohongshu’s unique DMP system. Combining multi-dimensional data sources such as user attributes, life stages, and shopping habits, and using three major strategies: general investment, intelligent targeting, and customization, to ensure that advertisements reach the most appropriate target groups.

DMP (crowd package) targeting

Carefully screen user tags, combine user behavior and life stage data, discover and reach target groups with high conversion potential, and achieve personalized promotion.

Keyword targeting

Using keyword interest targeting, we accurately capture and reach active user groups who have recently searched for related keywords. Through highly relevant content promotion, directly meet user needs and maximize the effectiveness of precision marketing.

Information flow direction

Topkee analyzes user data and comprehensively uses Tongtou, intelligent targeting, customization, and various filtering conditions (such as gender, age, region, etc.) to reach your ideal target audience in a precise way.

Note ideas

The operation team of Xiaohongshu Notes can produce high-quality and diversified notes for you. Combined with the intelligent delivery system of the spotlight platform, the brand information can be delivered more effectively, and its social sharing features can be used to achieve word-of-mouth dissemination of brand information. The production of high-quality content can attract users' attention and improve the conversion rate of advertising.

Graphic notes

Combined with your business characteristics, carefully select the hottest topics in the industry, and use YIS to quickly and stably produce high-quality notes that meet the requirements of the Xiaohongshu platform.

Video notes

We have a professional photography and videography team to plan high-quality video content for you and match it with high-quality copywriting to make your brand story deeply rooted in the hearts of the people and further stimulate user interaction.

Data Insights and Analysis

We regularly provide you with multi-dimensional and multi-angle analysis data, and continue to optimize content and marketing strategies from a data perspective to enhance brand influence and user participation and achieve your sales goals.

Note analysis

Analyze the data performance of each note for you, such as the number of views, likes, collections, comments and shares, etc., to identify which content is more popular and what kind of content can trigger more interactions; analyze user interaction (comments and sharing), gain insights into user needs and interests, and further adjust content strategies.

Conversion analysis

Provide you with regular tracking and analysis of advertising and e-commerce performance, such as ad click-through rate, conversion rate, ROI (return on investment), product sales data, etc. Continuously monitor the effectiveness of advertising and sales activities, and adjust marketing strategies in a timely manner; analyze product sales data to understand consumer purchasing preferences and purchasing behaviors to facilitate inventory management and product optimization.

Fan analysis

Provide detailed fan portrait analysis, such as age distribution, gender ratio, geographical distribution, etc. Better understand your target audience to develop content and marketing strategies that are more relevant to user needs and preferences. For example, the content style and theme can be adjusted according to user characteristics; regional distribution data can be used to promote related products or activities to users in certain areas.