Why develop a social media strategy, place social ads vs. operate social accounts, which one is more suitable for me?
Developing a social media strategy can provide clear direction and goals for the company's activities on social platforms and provide systematic management.
The choice of placing social ads or operating social accounts depends on the company's market goals, budget and resources, product features, target audience and competitive environment. If you are pursuing rapid expansion of popularity and attracting customers, social advertising may be more suitable; if you want to build brand loyalty and in-depth communication, operating social accounts is more suitable. The best solution is often a combination of multiple methods. Topkee's social media strategy not only uses precise advertising to quickly attract customers, but also continuously operates accounts to build long-term relationships.