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Xiaohongshu Blue V
Brand growth accelerator

Open a Xiaohongshu professional account and use Blue V certification and diversified functions to increase brand awareness and enhance interaction and conversion efficiency.
Apply now
Xiaohongshu Blue V Brand growth accelerator

Why certify Xiaohongshu Professional Account?

Why certify Xiaohongshu Professional Account?
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Strengthen brand image and credibility
Pass the official Blue V certification and obtain an exclusive identity label to enhance the professionalism and authority of the brand image.
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Improve user interaction and participation
Through lottery notes and live broadcast functions, attract and maintain users’ long-term attention, and increase fans’loyalty and interaction frequency.
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Expand brand exposure
Use the different promotional functions of professional accounts, such as French fries promotion, business topics, performance advertising, etc., to enhance the brand’s visibility on the Xiaohongshu platform.
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Improve marketing conversion rate
Through functions such as linking stores, product notes, and live broadcasts with goods, social traffic can be directly converted into sales to improve conversion efficiency.
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Improve the quality of community operations
Use functions such as comment management, automatic reply to private messages, and group messaging to improve the efficiency and quality of communication with users.
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Create a one-stop closed-loop marketing model
Integrate the multiple functions of community operations, store operations and commercial promotion to establish a full-link service from brand exposure to conversion.

What value-added services does Topkee provide for professional accounts?

Brand display

Topkee provides Xiaohongshu enterprise account brand blue V certification. Through personalized homepage customization and setting up keyword packages containing brand words, your enterprise account can gain more brand exposure and attention.

Brand display
Apply for official Blue V certification

Xiaohongshu’s exclusive blue V label serves as an authoritative certification of brand identity and enhances the credibility of the corporate brand. And have the opportunity to create a business topic for free.

Customize a personalized homepage

You can design an exclusive main image and logo avatar based on the company's brand image and marketing strategy, and write an attractive introduction text.

Plan search terms

Keyword package is carefully planned for you. When users search for keywords related to your brand name or corporate account, your corporate account will be displayed below the search results and guide users to pay attention.

Fan operation

Xiaohongshu Enterprise Account can centrally manage comments and improve user interaction. Use @Me Note Management to display positive user feedback and optimize brand image. Through automatic replies and group private messages, response efficiency is improved and user interaction and activity are further enhanced.

Management comments

Comments on each note can be managed in one interface, comments on all notes can be viewed in a centralized manner, and comments can be filtered and sorted based on whether the commenter is a fan and the number of likes, to quickly discover and respond to popular comments. Improve response efficiency and optimize user interaction experience.

Automatic reply to private message

Topkee can set up automatic reply templates corresponding to keywords based on your industry information and historical communication records. Its template supports automatic replies to pictures, text, and Xiaohongshu’s characteristic “notes,” “products,” and “potato coupons.”

@Me Note Management

Enterprise Account provides a platform to display benign reviews of brands mentioned by users. Topkee helps you choose to display positive user mentions (such as posting notes recommending brand products and mentioning the brand) on the personal homepage of your enterprise account, effectively using user endorsements to enhance your brand image.

Send private message to group

Corporate accounts can send up to 4 pieces of information to their fan base per month. Topkee carefully plans group messages for you, combining and sending rich and valuable content such as pictures, text, notes, products and coupons, without wasting every group message opportunity, effectively promoting user activity, and at the same time strengthening the relationship between the brand and users. interaction.

Fan operation

Marketing conversion

Using Xiaohongshu Enterprise Account, Topkee helps you quickly manage malls and stores, provide a convenient shopping experience, and increase brand exposure through CPC advertising. In addition, exclusive topics and lottery activities are planned to attract and retain fans and form word-of-mouth communication for the brand.

Marketing conversion
Link to Xiaohongshu store

The enterprise account can be quickly bound to Xiaohongshu Mall, thereby adding a special entrance to the store on the Xiaohongshu enterprise account homepage. Allow users to jump directly to the corresponding mall after clicking, enhancing the user's shopping experience and conversion rate.

Link to physical store

Quickly bind offline store information, which facilitates the online aggregation and display of offline brand store information. After users obtain information, they can gain a deeper understanding of the brand and increase offline traffic and brand influence.

Enable lottery function

Use the lottery component to launch personalized lottery activities to increase user participation and make it easier to attract and retain fans. Encourage users to actively interact, enhance brand loyalty, and also form word-of-mouth among users.

Run CPC ads

With a Xiaohongshu enterprise account, you can apply for a Xiaohongshu advertiser (Focus platform) and quickly place CPC ads, that is, pay-per-click ads. You can place ads in search results or information streams to increase brand visibility.

Create business topics

Create an exclusive business topic operation. Users can choose the topic when sending notes, and companies can aggregate user UGC to increase the exposure and popularity of the topic.

Xiaohongshu professional account application process

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STEP ONE
Prepare certification materials
Business license/company registration documents
Trademark registration certificate
Application letter
Industry supplementary qualifications
Operator information
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STEP TWO
Submit information on the platform
The account avatar ratio is 1:1
The account name should be related to the service
Operators need to perform face recognition
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STEP THREE
Pay the review fee
The audit fee is 600 yuan/time, and there will be no refund if the certification fails.
The certification is valid for 1 year and requires annual review and renewal upon expiration.
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STEP FOUR
Waiting for platform review
Review completed within 3 working days
A single audit order is valid for 30 days,expiration will be deemed as certification failure.
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STEP FIVE
Set up a business account
Set up corporate cards
Set up menu bar
Set business topics

Common problem

Can I apply for a Xiaohongshu professional account by myself? Why choose an agent to apply?
What is the difference between Xiaohongshu personal account and enterprise account? What are the advantages of Enterprise?
How to determine whether my company can apply for Xiaohongshu professional account certification?
I already have a Xiaohongshu account, how should I enhance my promotion?
How to judge whether my business is suitable for Xiaohongshu operation?

Brand Blue V accelerates growth

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