New ways to reach your target customers
Google remarketing
Why use Google remarketing strategy?
Google remarketing strategy can accurately display ads to users who have already shown interest in products or services. Through remarketing, advertising results are more easily converted into sales.
Remarketing ads can allow users to see brand ads repeatedly, increase the brand's exposure in consumers' minds, and effectively improve brand awareness and memory.
Remarketing strategies can provide targeted ads to users who have visited the website but have not yet completed a purchase or conversion, prompting them to return to the website to complete the transaction.
Google remarketing strategies use user profiles and web browsing behavior on the Google platform to display ads to specific audiences. This improves the accuracy and effectiveness of your ads.
Through the data tracking and analysis tool (TTO) provided by Topkee, the performance and effectiveness of advertising can be monitored in real time. Based on the data analysis results, optimization and adjustments can be made to improve advertising performance and ROI.
How we help you implement remarketing ads?
We use TAG/GTM to bury the entire website. We can add Google tags to the entire website with one click. The tag will collect data and add users to relevant customer groups. Websites built through WEBER also provide a variety of website tag parameters to support more in-depth conversion data tracking and postback. Google can use aggregated conversion activity data to target targeting across a broad range of customers and improve overall quality and accuracy through the use of automated conversion-based bidding.
We will automatically create a default customer group for you, such as "all visitors" or "people who abandoned their shopping cart", etc. You don't need to understand the tag code to use it directly. Of course, you can also customize the rules and conditions of data customer groups based on the specific actions users take on your website, divide different user groups, and build the customer groups you want. We also allow you to upload the contact information your customers have shared with you (such as email or zip code) to show ads to your customers when they browse Google services like Google Search or YouTube.
We carry out marketing theme proposals and landing page production based on the special logo of the target customer group, and then use AI + manual methods to create targeted and valuable creative copywriting and materials to ensure that the advertisement is accurately displayed to the corresponding target customer group. For example, provide promotional discount activity information for visitors who have abandoned their purchases to encourage visitors to complete transactions; issue new product launch and discount notifications for customers who have purchased to increase repurchase rates, etc. When the number of customer groups is insufficient for delivery, we use the target audience expansion function to reach more users similar to the existing target customer groups and increase the reach of the advertising campaign.
Our attribution-based remarketing strategy not only provides real and transparent data, but also has experienced consultants who deeply analyze your conversion reports and target audience reports, and provide implementable delivery suggestions based on the data. Your KPIs are ours. KPI. At the same time, you can also have a deeper understanding of your target customers and adjust your products/services in a timely manner.
