Promotional ROI Calculator
Advertising promotion has become an important online marketing strategy for many companies. By calculating the return on investment of promotion, you can understand whether the resources invested in promotion are effective, and you can clearly and intuitively see how much sales revenue can be generated for every SGD advertising cost invested.
Promotional ROI
What kind of return do you hope to get from your marketing activities? Please use the calculator below to find out...
Average cost per ad click
SGD
Monthly marketing costs
SGD
Your page conversion rate (from visit to query)
%
How many of your queries convert to customers?
%
On average, how much is each customer worth to your business?
SGD
Percentage of Profit per Sale
%
Visits
0
Queries
0
*The above data is your estimated goal. Topkee will use this as a goal to provide a series of tools and services.
Cost per query
0
Sales volume
0
Income
0
Net income
0
*The above data needs to be set according to your company’s actual situation, which will affect your return on investment calculation.
Monthly Return on Investment (ROI)
0
%
*This data is only an estimate and does not guarantee the final result.
Key Indicators for Promotion
Average cost per click
Represents the average cost per click. For example, if you spend $100 on click costs and have 100 clicks, then your average cost per click is $1.
Click rate
Represents the number of clicks as a percentage of the number of views. For example, if your advert has 100 clicks and 1,000 views, then your click-through rate is 10%.
Conversion Rate
Represents the percentage of clicks that convert to a targeted outcome, such as a purchase or form fill. For example, if you have 100 clicks and 10 of them convert to a target result, then your conversion rate is 10%.
Cost per conversion
represents the average cost per conversion target. For example, if you spend $100 on an advert and have 10 conversion targets, then your cost per conversion is $10.
Promotional Costs
The amount of money you need to spend each month on marketing and promotion. This cost has a significant impact on the size of the advert and we recommend that you budget over 3,000 per month for marketing.
Common problem
What is Promotional ROI?
Promotional ROI is a widely used indicator in the marketing field to assess the economic benefits of a marketing campaign.
Promotional ROI = potential revenue (or actual sales) generated from the promotion / money spent on the promotion.
For example, if a company spends $1,000 on a marketing campaign and generates $5,000 in revenue as a result, the ROI of the campaign will be 5 (or 500%), i.e. for every $1 invested in the promotion, it will generate $5 in revenue.
Promotional ROI = potential revenue (or actual sales) generated from the promotion / money spent on the promotion.
For example, if a company spends $1,000 on a marketing campaign and generates $5,000 in revenue as a result, the ROI of the campaign will be 5 (or 500%), i.e. for every $1 invested in the promotion, it will generate $5 in revenue.
What is a good rate of return on investment? How is it measured?
Return on Investment (ROI) is not so-called ‘good’ or ‘bad’, it is in fact a tool to measure the performance of investment, and can evaluate the earning power and efficiency of investment. Generally speaking, the higher the rate of return, the better the investment performance.
Investment return can be measured in a number of dimensions:
1. Time Dimension: This is the duration of the investment. Long-term investments are not directly comparable to short-term investments. Long-term investments usually have a higher return due to greater uncertainty.
2. Industry dimension: The development status and market performance of different industries vary greatly, which often leads to a difference in the rate of return on investment, so it is possible to compare the industry in which you are investing with other investments in the same industry.
3. Project dimension: For enterprises, they may need to decide how to allocate resources by comparing the ROI of different advertising projects.
Investment return can be measured in a number of dimensions:
1. Time Dimension: This is the duration of the investment. Long-term investments are not directly comparable to short-term investments. Long-term investments usually have a higher return due to greater uncertainty.
2. Industry dimension: The development status and market performance of different industries vary greatly, which often leads to a difference in the rate of return on investment, so it is possible to compare the industry in which you are investing with other investments in the same industry.
3. Project dimension: For enterprises, they may need to decide how to allocate resources by comparing the ROI of different advertising projects.
What did you do for this predictive data?
Topkee has its own R&D team, including TTO marketing attribution, Weber web design, YME dialogue marketing, YIS content marketing and other tools. Based on the data model of the platform, Topkee's operation team will apply marketing tools in each node of the model to improve the click rate, stay rate and conversion rate of advertisements, and further increase the ROI of advertisements.
How do you guys start my business?
Usually, Topkee will make a data forecast for you based on the initial information provided by you, and you will decide whether you agree with the forecast data or not. If you agree, Topkee will further introduce to you how the programme can help the forecast data; if you do not agree, Topkee will adjust the data according to your promotional budget and the actual situation, so that both parties can reach an agreement as far as possible.
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