Collect cross-platform user behavior data through TTO TAG technology, accurately construct audience tags, and then carry out effective and consistent positioning on multiple advertising platforms, which can significantly improve the relevance, click-through rate and conversion rate of advertising.
Using advanced delivery tools and optimizing creative content, you can not only customize and target advertising to high-converting audiences, but also search for similar audiences to expand your potential market, and set automated rules to improve advertising efficiency.
Detailed advertising reporting analysis provides in-depth insights, allowing clients to adjust marketing strategies based on actual advertising performance data to achieve higher ROI and achieve business goals.
Personalized advertising creative designs based on audience characteristics, and real-time tracking and adjustment of creative effects, make advertising content more vivid, timely and stimulate user interaction, thus increasing fan engagement and ad clicks.
Use self-developed TTO TAG technology to collect IG visitor information and build an accurate audience tag list. This technology can track user behavior across platforms, centralize all activity tags of visitors, and automatically transmit them back to multiple advertising platforms such as Google, Facebook/IG, Yahoo, etc., so that the same audience data can be used on multiple platforms. , increase the accuracy and effectiveness of advertising, thereby effectively increasing click-through rates and conversion rates.
Independently developed TAG brings together all tags and event conversions
Use TM to track all tags of visitors across platforms and web pages
Use TAG to automatically post back to multiple advertising platforms such as Google/Facebook/Yahoo (one audience data is shared across multiple platforms)
Customize creative strategies based on the client's audience characteristics and behavioral data, and use a dedicated Tracking Module to track the performance of each advertising creative, making intelligent adjustments based on creative fatigue and effectiveness. In addition, the TTO function supports real-time modification, addition, and deletion of creative ideas, and can be synchronized to major advertising backends with one click to maintain the freshness and attractiveness of advertising content, thereby effectively increasing user click-through rates.
Use the YIS transcript function to collect and organize your business information, extract themes from it, and use AI content strategies to naturally integrate the features of the IG platform, such as tags, current affairs hot spots, etc., and intelligently match pictures and videos that match the brand's tone.
Create a story content calendar with YIS to ensure your stories cover a variety of topics, use high-quality images and videos, arrange attractive visual elements and text layouts, and make full use of interactive stickers for stories to promote fan engagement. Quickly publish time-sensitive content in a full-screen vertical format for an immersive experience.
Research popular Reels trends, topics, and music and naturally incorporate these elements into brand content. Provide professional video shooting and editors to ensure the quality of the video and editing.
In order to achieve the best advertising effect, Topkee uses the advanced delivery function of IG advertising to not only customize the conversion audience list, but also search for potential customers similar to the known list to expand the possibility of conversion rate. Through TTO theme management, we optimize the selling points of products and services, create high-quality creative content that attracts audiences and increases purchase trust, and improves user conversion behavior.
Set automated delivery rules from the number of conversions, cost per conversion, click-through rate, and budget to improve delivery efficiency.
Establish automation rules based on frequency, effectiveness and other indicators or Facebook automation templates to manage all advertising creatives.
Create and use custom audiences and similar audience lists according to different stages of advertising.
Provide detailed advertising report analysis to help you gain an in-depth understanding of advertising performance and potential problems. Topkee adjusts marketing strategies based on the report results in order to achieve the best advertising investment and return ratio, so that customers' online advertising can be as close to business goals and delivery expectations as possible.