Focus on data to optimize Facebook
Make your page profitable
Targeting audiences, hot topics, and creative content, Topkee helps you run your Facebook page efficiently, so that your brand exposure, clicks, and interactions soar.
Talk to Facebook Operations ExpertsWhat kind of returns do you hope to gain from Facebook page operation? Please use the social interaction rate calculator to find out...
Why choose Topkee
Running your Facebook page?
Efficiently profit
Starting from the target audience, continue to output targeted high-quality content, use real data to influence decision-making, and quickly operate a high-level Facebook page.
Cost controllable
Use the YIS social content management tool independently developed by Topkee to quickly and stably produce high-quality and in-depth social content at a controllable cost.
KPI orientation
Phased KPI strategy, whether it is a new page or has a certain fan base, whether you want more interaction or increase fans, we will set the most efficient goals and strategic directions for you
How Topkee can help you monetize your Facebook page?
Higher quality exposure
Unlike other media companies that only control exposure costs through budget and placement, Topkee is based on accurately targeting audiences and hot topic content, and selecting advertising positions relevant to the audience to reach the audience where they spend the most time to gain more valuable exposure.
Establish exclusive audience lists through various sources such as pages, websites, customer lists, etc., and find audience groups similar to them based on these audiences, thereby expanding the scope of valuable audiences.
Use YIS to select topics and combine them with current current affairs topics or popular keywords to generate content topics with high traffic.
Manage multiple social platforms in one place and post to multiple platforms such as FB & IG simultaneously to expand audience coverage.
Valid click
Through accumulated audience data, we can further refine the target audience groups according to different audience characteristics, plan targeted content, and use YIS AI assistant to continuously generate valuable and in-depth content and present it at the time when the target audience is most active.
Further refine the audience list and create targeted content ideas.
Use YIS AI assistance to generate interesting, practical, and audience-related content ideas.
Present content ideas in the most popular content format where the target audience is most likely to appear and at the most active time.
More interaction
Through data analysis and targeted strategic adjustments, such as Post mini game, social customer service, and paid advertising, we can obtain more valuable interactions, such as likes, comments, forwarding, etc.
Host an event or contest:Create an interesting Post mini game and provide appropriate rewards to encourage users to interact with you
Interact with fans:Social customer service, timely reply to messages and private messages, improve interaction with users, show that the company's business is open, and establish a good online image.
Post interactive ads:Easily count post performance through YIS, generate KPI data reports, provide professional analysis suggestions, and continuously optimize operational strategies.
Continuous attention
By continuing to publish in-depth and valuable content that is consistent with your corporate image, you can build your own Facebook community, establish emotional connections with fans, and further deepen fan loyalty and stickiness.
Use the brand material library to establish a brand-specific image style and create a reliable page image.
Continuously manage the planning, production, publishing and analysis of social content through YIS, so that your page can continue to be updated with high-quality content.
Analyze and interpret fan audience data to determine primary audience groups and secondary audience groups, and understand the characteristics, motivations, needs and other information of the audience in order to develop content and advertising strategies for them.
Facebook creative content types
Post
Posting is the best way to communicate with your audience. Posts can be pictures, text, videos, etc.
Story
Appearing on fans’ Facebook homepages in the form of pictures and videos, which are instant and short-lived and can cause users to view and interact more frequently.
Reels
A new feature of the Facebook platform, companies can use innovative and interesting ways to promote products and enhance the visual exposure of their brands.
Implementation steps
Review
Review your business’s social media profile and strategy, analyze your audience and competitors.
Plan
Formulate KPI goals and formulate the first phase of FB page operation strategy.
Implement
Implement your business’s agreed-upon FB professional operations strategy.
Analyze
Analyze account data and measure the performance of your page operations
Adjustment
Adjust strategies to improve page operations.
Case study
Common problem
Organic coverage VS paid coverage, what’s the difference between the two? How should I choose?
Organic reach is the process of creating and posting engaging content that attracts people who already follow your page or are interested in your page. Paid coverage is paid advertising on Facebook to increase exposure and achieve goals such as attracting more new fans and increasing interaction.
Topkee will follow up on your market goals, budget, time and your marketing goals to help you choose a Facebook marketing strategy that suits you. If your budget is limited or you want to build long-term and genuine fan relationships, you can prioritize organic methods. If you’re looking to quickly increase your follower count or brand awareness in the short term, paid coverage may be a better option. In fact, the two are not mutually exclusive and can assist each other to achieve better marketing results.
Topkee will follow up on your market goals, budget, time and your marketing goals to help you choose a Facebook marketing strategy that suits you. If your budget is limited or you want to build long-term and genuine fan relationships, you can prioritize organic methods. If you’re looking to quickly increase your follower count or brand awareness in the short term, paid coverage may be a better option. In fact, the two are not mutually exclusive and can assist each other to achieve better marketing results.
How often should I post content on Facebook?
There is actually no unified scientific number for the frequency of posting. In principle, posting valuable content regularly is beneficial to Facebook's operations. Remember to over-post worthless posts. Facebook can usually maintain 1-2 posts per day. Frequency, Topkee recommends that you arrange and plan your Facebook posts in advance through YIS to produce content ideas more efficiently and stably.
What metrics can be used to measure the performance of my page?
- Number of Followers: This is the most basic metric to know how many people your page attracts. However, the number of fans alone is not enough to evaluate the overall effectiveness of a page.
- Number of likes, comments, and shares: These parameters can help you understand how active your fans are and how engaged your page is.
- User Growth Rate: This lets you know whether your number of followers is increasing or decreasing. If the number increases, your content may be popular; if it decreases, you may need to adjust your strategy.
- Reach rate and total reach: Reach rate is how many people your post has been seen, while total reach is the number of times your post has been shown among all users. These two metrics can quantify your exposure.
- Page views and average time spent on your page: This gives you an idea of the user's level of interest in your page and how much time they spend on it.
- Click-through rate (CTR): This is the percentage of users who actually click on a post after seeing it, which reflects the attractiveness of the content.
The above indicators need to be used appropriately according to the company's own goals and strategies in order to evaluate the most effective way to operate the page. At the same time, examining these data indicators and adjusting strategies should be an ongoing and long-term process.
- Number of likes, comments, and shares: These parameters can help you understand how active your fans are and how engaged your page is.
- User Growth Rate: This lets you know whether your number of followers is increasing or decreasing. If the number increases, your content may be popular; if it decreases, you may need to adjust your strategy.
- Reach rate and total reach: Reach rate is how many people your post has been seen, while total reach is the number of times your post has been shown among all users. These two metrics can quantify your exposure.
- Page views and average time spent on your page: This gives you an idea of the user's level of interest in your page and how much time they spend on it.
- Click-through rate (CTR): This is the percentage of users who actually click on a post after seeing it, which reflects the attractiveness of the content.
The above indicators need to be used appropriately according to the company's own goals and strategies in order to evaluate the most effective way to operate the page. At the same time, examining these data indicators and adjusting strategies should be an ongoing and long-term process.
Why should I use a social media management tool to manage my Facebook page and what does it do?
Social media management tools like Topkee’s YIS offer many advantages for managing Facebook pages:
1. Improve efficiency: YIS has functions such as batch release and scheduled release, which can save a lot of time. For example, you can choose to batch publish multiple posts at a fixed time of day.
2. Data analysis: YIS can provide various data analysis reports, such as audience participation, best publishing time, etc., allowing you to understand the operation status of your page and optimize strategies based on data.
3. Content innovation: Some tools such as YIS are also equipped with AI assistants that can help generate interesting, practical and audience-related content ideas.
4. Manage multiple platforms: If you operate on multiple social media platforms at the same time, such as Facebook and Instagram, management tools can manage multiple platforms in one place, making your work more organized.
5. Improve interaction: Some tools allow automatic replies to messages and private messages, improving interaction with users and giving consumers a positive impression of the company's overall image.
6. Controllable costs: Using management tools can better control costs and produce maximum benefits within the budget.
Therefore, using social media management tools will greatly improve the efficiency of managing your Facebook page and optimize operational results.
1. Improve efficiency: YIS has functions such as batch release and scheduled release, which can save a lot of time. For example, you can choose to batch publish multiple posts at a fixed time of day.
2. Data analysis: YIS can provide various data analysis reports, such as audience participation, best publishing time, etc., allowing you to understand the operation status of your page and optimize strategies based on data.
3. Content innovation: Some tools such as YIS are also equipped with AI assistants that can help generate interesting, practical and audience-related content ideas.
4. Manage multiple platforms: If you operate on multiple social media platforms at the same time, such as Facebook and Instagram, management tools can manage multiple platforms in one place, making your work more organized.
5. Improve interaction: Some tools allow automatic replies to messages and private messages, improving interaction with users and giving consumers a positive impression of the company's overall image.
6. Controllable costs: Using management tools can better control costs and produce maximum benefits within the budget.
Therefore, using social media management tools will greatly improve the efficiency of managing your Facebook page and optimize operational results.
Do you need beautiful graphics and text design to run a Facebook page?
Attractive graphic and text design undoubtedly plays an important role in running a Facebook page. High-quality visual effects can attract users' attention and increase click-through and interaction rates. However, appearance alone is not enough; the substance and value of the content are equally important. Beautiful graphic design should be combined with deep and resonant content to effectively attract and retain fans and make them become more engaged.
Efficient operation page
Continue to increase exposure and interaction
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